Blog
What things actually cost, how to tell a good agency from a bad one, and how to get your phone ringing with the jobs you want.
Written for the trades
No theory, no jargon, no generic small-business tips.
New posts every week
Between one and four a week, depending on the plan we run.
Free to use
Take the advice and do it yourself, or have us do it.
HVAC & Plumbing · 8 min read
How answering services bill, what published prices look like, where AI fits and a worked example for a three-truck plumbing shop. A guest post by Hemant Madaan.
SEO · 8 min read
Google asked for a video to verify your Business Profile and you have no storefront. The three things the video must show, what to film for your trade, what to keep out of frame, and what to do if it is rejected.
Reviews & Reputation · 8 min read
Jobber, Housecall Pro and ServiceTitan already send review requests. When that is enough, the two settings that quietly cost contractors Google reviews, what paid review tools add and cost, and a break-even check on your own numbers.
Marketing Strategy · 11 min read
Before you pay for an AI receptionist, run four test calls, do the storm-month price math and check whether it really books into Jobber, Housecall Pro or ServiceTitan. A guest post by Ryan Hovis.
SEO · 9 min read
Your Google Business Profile category decides which searches you show up for. When to change it, how to pick the right one for your trade, what Google does after the edit (review, possible re-verification), and how to measure the result in calls.
Marketing Strategy · 9 min read
Start from how you win work, not from a feature list. Seven criteria for takeoff and estimating software, what switching really costs, and how to run a trial on a job you have already bid. A guest post by Umair Ejaz.
HVAC & Plumbing · 9 min read
A lead company wants to sell you live HVAC calls. How pay-per-call billing really works, which calls you pay for without talking to anyone, a break-even price per call on your own numbers, and how to check that the calls are real.
Marketing Strategy · 9 min read
Every call that goes to voicemail is a job a competitor can book. How to count what missed calls cost you, what answering services charge, the new Local Services Ads missed-call billing, and a break-even check on your own numbers.
SEO · 8 min read
Your map calls stopped and your Google Business Profile says suspended. The rules contractors break most, why making a new profile backfires, and the five steps to appeal once and get it back.
Marketing Strategy · 9 min read
Local Services Ads are moving into Google Ads as Performance Max campaigns with pay-per-lead goals. What stays, what you lose, how budgets and bidding change, and what to do before and after your migration date.
HVAC & Plumbing · 8 min read
Where an AC repair company should spend its first marketing dollar: phone handling, the Google Business Profile, Local Services Ads and Google Ads costs, SEO for the shoulder months, and a break-even check on your own numbers.
Reviews & Reputation · 10 min read
What Google and the FTC allow when a home service contractor asks for reviews: no incentives, no gating, no scripts, no on-site pressure, plus a simple system that asks every customer and keeps reviews coming.
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