Blog · page 3
Written for the trades
No theory, no jargon, no generic small-business tips.
New posts every week
Between one and four a week, depending on the plan we run.
Free to use
Take the advice and do it yourself, or have us do it.
Marketing Strategy · 8 min read
Is authoritative content creation worth it, or is posting to your blog when you get a chance enough? For most contractor businesses, occasional blogging and authoritative content creation look similar from the outside — both produce articles on your website — but they are not the same investment, an
Marketing Strategy · 8 min read
You can do basic keyword research yourself with free tools. Where DIY typically falls short is matching intent, mapping the ~1,000 related variations around each keyword, and keeping it current.
Marketing Strategy · 11 min read
Write your own website copy if you have real, specific detail a stranger can’t fake. Hire a professional if your current site reads generic. Here’s how to tell which situation you’re actually in.
Marketing Strategy · 9 min read
Plumbing contractor marketing often brings in clicks, calls, and form fills, but not the kind of jobs you actually want. You get clogged drains from outside …
Marketing Strategy · 11 min read
Most contractor sites see the first content-driven leads around month 3 to 4, with real compounding by month 6 to 12. Here’s why timelines get boiled down to one wrong number, and what to actually expect month by month.
Web Design · 10 min read
A realistic timeline for when a new or redesigned contractor website actually starts producing leads — build time, indexing time, and what speeds it up.
Marketing Strategy · 9 min read
How to tell whether the problem is your PPC agency or something on your side, and how to switch without losing what matters: admin access, billing, conversion tracking, remarketing lists and call-tracking numbers.
SEO · 11 min read
The Short Answer Switching lead generation companies safely comes down to sequencing. You can move to a new provider without losing your pipeline if you handle three things before you give notice: confirm in writing which leads, phone numbers, and customer records you actually own; export at least 6
Marketing Strategy · 9 min read
Local SEO for a contractor business is not a set-it-and-forget-it service, and a good company should be able to tell you exactly what they do every month, not just that “rankings take time.” If a local SEO company cannot answer these seven questions clearly and specifically, that is a warning sign w
Marketing Strategy · 10 min read
What Should You Ask a Content Writer or Content Agency Before You Hire Them? Before you pay anyone to write for your contractor business, ask to see work for a similar trade, ask who actually writes the piece (not just who sold you the package), ask how they handle AI-assisted drafting, and ask what
Marketing Strategy · 7 min read
Most HVAC contractors can feel when the phones are busy, but that gut feeling does not tell you if your HVAC lead generation services are actually paying off…
SEO · 11 min read
How Much Does High-Intent Keyword Targeting Cost for a Contractor Business? High-intent keyword targeting cost for a contractor business typically runs $300-$1,200/month as part of a broader SEO retainer, or $200-$1,500 as a one-time research and mapping project if you hire it out separately, with m
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