Blog · page 5
Written for the trades
No theory, no jargon, no generic small-business tips.
New posts every week
Between one and four a week, depending on the plan we run.
Free to use
Take the advice and do it yourself, or have us do it.
Marketing Strategy · 16 min read
The Short Answer Knowing how to vet a lead generation company before you sign up matters: get straight answers to six questions: is every lead truly exclusive to you, how is a “lead” defined and what happens with bad ones, where do the leads actually come from, what’s the real cost per lead once eve
Marketing · 11 min read
Short Answer: Can You Fix Technical SEO and Site Speed Yourself? Yes, for a handful of common issues. Image compression, browser caching, and moving to a faster hosting plan can be fixed by a contractor business owner for free or under $50/month using free tools like Google PageSpeed Insights and Go
Marketing · 12 min read
If you searched “how much does local SEO cost,” you’re probably comparing a $300/month offer against a $2,500/month proposal and wondering why the range is so wide — or whether either number reflects what your business actually needs. How Much Does Local SEO Cost for a Contractor Business? Local SEO
Marketing Strategy · 11 min read
Most contractor businesses should budget $500-$2,000/month for social media management. Here’s the honest 2026 pricing breakdown by tier, red flags to avoid, and the DIY-vs-hire decision.
Web Design · 12 min read
Your website is the one piece of marketing every lead sees before they ever pick up the phone. So when a contractor decides to finally hire a website design agency instead of limping along on a template a nephew built in 2019, the stakes are real: a bad hire means months of back-and-forth, a site […
Marketing Strategy · 8 min read
What contractors pay to have Google Ads managed, the three pricing models, what the ads themselves cost, a break-even check you can run on your own numbers, and the red flags in a quote.
SEO · 8 min read
What a home service business should expect to pay to speed up a slow website, the free 10-minute check to run before paying anyone, what drives the price, and a break-even test for whether the fix will pay for itself.
Marketing Strategy · 7 min read
A contractor’s honest, time-cost-based decision framework for whether to write their own blog content or hire a trade-specialist content writer.
SEO · 9 min read
High-intent keywords are the search phrases someone types right before hiring a contractor. Learn how to audit your current keyword targeting, spot the traffic-vs-leads gap, and know what to ask your SEO provider.
Marketing Strategy · 8 min read
Designated (exclusive) leads vs. shared marketplace leads: the real cost, close-rate, and ROI tradeoffs contractors need to weigh before choosing a lead-gen program.
Reviews & Reputation · 9 min read
Why an electrician's Google Business Profile gets seen but not called, and what actually wins calls in 2026: the right name, category, service area, hours, services list, photos and honest reviews.
SEO · 9 min read
Most contractor businesses missing from Google’s Map Pack have the same root cause: an incomplete Google Business Profile and thin reviews. Here’s the 5-factor self-audit to fix it.
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