Blog · page 2
Written for the trades
No theory, no jargon, no generic small-business tips.
New posts every week
Between one and four a week, depending on the plan we run.
Free to use
Take the advice and do it yourself, or have us do it.
Marketing Strategy · 13 min read
If your Google Ads are getting clicks but no calls, the ad platform is usually doing exactly what it was told to do -- the problem is what it was told. Google Ads clicks but no calls is one of the most common complaints we hear from contractors, and it almost always traces back to a short list of fi
Web Design · 8 min read
A copywriter who can answer all seven clearly, with specifics instead of generalities, is worth paying for. One who gets vague or defensive on any of them is a warning sign -- not necessarily disqualifying, but worth pressing on before you sign anything. Why Vetting Matters More for a Contractor Web
Web Design · 8 min read
Website redesign contract red flags cost contractors real money -- not in the invoice total, but in what gets left out of the paperwork. Most proposals contractors sign focus on the price and the launch date and say almost nothing about who owns the finished site, what happens if the web design agen
SEO · 7 min read
High-intent keyword targeting focuses your budget on the specific phrases someone searches right before they call a contractor -- "emergency water heater repair [city]," "licensed roofer near me" -- while broad SEO builds general visibility and authority across many related terms, including ones tha
SEO · 8 min read
Technical SEO and site speed fixes typically start showing measurable movement in 2-4 weeks for the parts Google can re-crawl quickly (page speed scores, broken links, redirect chains), 6-10 weeks for ranking movement on pages that were being held back by a real technical issue, and 3-4 months befor
Marketing Strategy · 8 min read
Social media management vs PPC is one of the most common budget questions a growing contractor business asks, and here is the short answer: if you need phone calls this month and can commit at least $1,500 to $2,000 a month to ad spend, put your next marketing dollar into PPC — it is the faster leve
Marketing Strategy · 8 min read
Exclusive leads are supposed to be sold to you and no one else. If you’re paying a premium for them, the fastest way to check whether your exclusive leads are actually exclusive is a 5-minute cross-check most contractors never run: on your very next lead, ask the caller directly whether they submitt
Marketing Strategy · 9 min read
Residential construction marketing only works if you know what is actually bringing in good jobs. When sales cycles are long, projects are large, and several…
Marketing · 9 min read
The Short Answer On a realistic map pack timeline, most contractors see the first real Google Business Profile movement within 30-45 days of fixing the fundamentals — correct categories, complete services, real photos, and consistent business info. A position in the Map Pack that actually generates
Web Design · 8 min read
The Short Answer You can switch web design agencies without losing your website, domain, or search rankings as long as you keep control of your domain registration, get a full export of your current site before you leave, and use permanent (301) server-side redirects for any URL that changes during
SEO · 8 min read
The Short Answer Vetting a technical SEO or speed company before you hire them starts with one thing: making them show you proof, not promises. Before you hire anyone for technical SEO or website speed work, ask them to show you your current Core Web Vitals scores, explain exactly what they will fix
Marketing Strategy · 8 min read
The Short Answer Your website copy is probably costing you leads if it takes more than a few seconds to tell a visitor what you do, where you work, and what to do next. The most reliable warning signs are a homepage that talks about your company instead of the homeowner’s problem, no repeated call-t
Free marketing plan
Tell us about your business and we'll send back a plan for your trade and service area.
Rather call? 571-449-7442
