Blog · page 6
Written for the trades
No theory, no jargon, no generic small-business tips.
New posts every week
Between one and four a week, depending on the plan we run.
Free to use
Take the advice and do it yourself, or have us do it.
Marketing Strategy · 12 min read
Choosing between pay-per-lead vs SEO for contractors is one of the most consequential marketing decisions a contracting business makes. If you run ads on HomeAdvisor, Angi, Thumbtack, or a similar pay-per-lead marketplace, you already know the math: you pay for every lead whether it turns into a job
Web Design · 11 min read
Should a contractor sending paid ad traffic build a dedicated landing page, or is the website enough? Run it through the 3-question test to find out.
Roofing · 9 min read
What SEO costs a roofing company, based on published surveys of SEO providers, why roofing can cost more than other trades, and a five-minute way to check whether a quote would pay for itself in roof jobs.
Web Design · 14 min read
If you searched “how much does website copywriting cost,” you’re probably staring at a website that gets traffic but not calls. Maybe you wrote the copy yourself three years ago, or a web designer filled in generic placeholder text and never came back to fix it. Either way, you want a straight answe
Marketing Strategy · 9 min read
A practical breakdown of PPC vs SEO for contractors: when paid ads make sense first, when SEO is the better long-term investment, real cost comparisons, and how to run both without wasting budget.
Web Design · 12 min read
A realistic, tiered breakdown of contractor website redesign costs, from DIY templates to full-service agency builds, plus the four cost drivers specific to contractor sites that most guides miss.
Marketing Strategy · 9 min read
Should a contractor business be on social media, and is it worth paying someone to manage it? A revenue-threshold framework, real cost/ROI ranges, and an honest DIY-vs-hire test.
Marketing Strategy · 7 min read
Should a contractor hire an in-house marketer or pay an SEO company? Compare them on your own numbers: what an employee really costs once benefits are added (BLS data), what a typical SEO retainer costs, what one person can cover, and when doing the basics yourself is enough.
Marketing Strategy · 9 min read
Better website messaging helps you spend less time sorting through quote requests from people who see every contractor as the same. Price-conscious prospects…
SEO · 12 min read
Growing a plumbing business past word-of-mouth starts with being easy to find when people search for help. Homeowners pull out their phones and type what the…
SEO · 11 min read
The Short Answer Short answer: ranking well and getting calls are two different problems with two different fixes. If you are not getting calls from Google despite ranking well, the issue is almost always trust, conversion, or tracking — not visibility. Fix the layer that is actually broken (weak re
SEO · 7 min read
The Short Answer Switching SEO agencies safely comes down to sequencing. You can switch contractor SEO agencies without losing rankings if you handle three things in order before you cancel: confirm you own your Google Business Profile, website, and analytics logins outright; get 301 redirects and t
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