Blog · page 10
Written for the trades
No theory, no jargon, no generic small-business tips.
New posts every week
Between one and four a week, depending on the plan we run.
Free to use
Take the advice and do it yourself, or have us do it.
Marketing Strategy · 10 min read
What a contractor lead really costs from Google Ads and from SEO, with LocaliQ's 2026 benchmarks, and how to work out your own cost per booked job so you know which channel deserves the next dollar.
SEO · 9 min read
A field-by-field Google Business Profile checklist for contractors, built on Google's own guidelines and updated for the end of Q&A: name, service area, phone, categories, services, photos, reviews, and whether to do it yourself.
SEO · 14 min read
45% of homeowners now use AI tools to find local contractors. Here’s what actually gets a home service business recommended by ChatGPT and Google AI Overviews.
Remodeling & Custom Builds · 13 min read
Local SEO for home remodelers turns Google searches into referrals. Win the Map Pack, capture seasonal demand, and book steady projects — see how.
Reviews & Reputation · 9 min read
New 2026 survey data shows exactly how many stars and reviews homeowners require before they’ll call a contractor. Free infographic inside — share or embed it.
SEO · 15 min read
HVAC SEO Strategies That Win High-Intent Service Leads Real HVAC business SEO work starts on the truck, not just on the website — the two have to match. A homeowner with no cool air in the middle of a heat wave is not browsing for fun. They are sweating, worried about their family, and typing
Remodeling & Custom Builds · 7 min read
Where residential leads from Google really come from: the map, your website and ads. What each costs, what you can do yourself, and the handoff mistakes that waste the leads you already get.
HVAC & Plumbing · 7 min read
Six online gaps that send homeowners to other electricians (phone, Google Business Profile, service pages, recent reviews, license proof, mismatched listings) and a one-afternoon audit to find them yourself.
SEO · 8 min read
Google says a small local business can probably do much of its own SEO. How a contractor decides between doing it, hiring it out or splitting the work: what the work is, what you can do this month, what hiring costs, and how to hire safely.
SEO · 9 min read
Why roofing calls slow down, how to tell a seasonal dip from lost visibility, what roofing leads cost on Google Ads, the Business Profile rule storm-chasing roofers break, and what SEO can and cannot fix.
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