Data you own
Not a lead rented from a marketplace and shared with four competitors.
A quote before work starts
In writing, after a free 30-minute call.
Built for your area
Matched to the towns you actually cover, not a whole state.
What are missed calls costing your business?
Put a dollar figure on the calls that go to voicemail, every month and every year.
Why it matters
Being the best does not help if you arrive after the decision
Most home service work is not bought on a whim. A roof gets replaced after a storm, after a leak, or when the house is about to be listed. A furnace gets replaced after the first cold week or the second repair bill. There is a window, and it is usually short.
Marketing that runs at a constant level all year hits that window by accident. You are paying the same amount in the dead weeks as in the weeks when people are actually deciding, and whoever reaches them first usually gets the job, even when they are not the best contractor available.
What we watch
The signals that say someone is about to need you
Property changes
A house that just sold tends to generate work within months. New owners replace what the old owner put up with.
Permits pulled nearby
Permit activity shows where work is happening on your streets, which is both a demand signal and a neighbourhood worth being visible in.
Weather events
Hail, wind and freeze events create a short, intense window for roofing, plumbing and restoration. Being organised before it is the whole game.
Seasonal demand in your area
When searches for your work actually rise where you operate, which is rarely the month the national advice says.
Equipment age
Systems installed fifteen or twenty years ago are near the end. That is a slower signal than a storm, but a far cheaper one to act on.
Your own quiet pipeline
Quotes you gave that never closed and customers whose last service is overdue. The most reliable intent signal you own is already in your records.
What intent data can and cannot tell you
It cannot tell you that a specific person has decided to hire a contractor this week. Anyone selling you that is overselling. What it can do is raise the odds: of two thousand houses in your area, point at the few hundred where the conditions for your kind of job have just changed, so your mail, your ads and your crew's time go there first.
That is a probability game, and it is worth playing because the alternative is spreading the same budget evenly across people who are not thinking about you at all. We will be straight with you about what is measurable in your area and what is guesswork.
Timing only pays off if you can answer the phone
There is no point knowing a window has opened if the call that comes goes to voicemail. In this trade, the contractor who picks up usually wins, and the one who calls back the next morning usually does not.
So before we sell you timing, we look at what happens to a call today. If calls are being missed, fixing that is worth more than any data we could give you, and we will say so rather than take the money. The calculator on this page will give you the number in about thirty seconds.
- Campaigns that fire when the window opens, not on a fixed calendar
- Storm response organised before the storm
- Follow-up on quotes that went quiet
- Service reminders driven by equipment age
How it works
Three steps. No guesswork.
- 1
Free strategy call
We work out which signals actually predict your jobs, and which are noise for your trade.
- 2
What is available here
You see what can genuinely be tracked in your counties before you commit to anything.
- 3
Act on the window
Mail, ads and follow-up timed to the signal, with the results reported in plain language.
Pricing
Priced by area and the signals you want watched
This service is not part of the monthly SEO plans. Every business is different, so we price it after a free 30-minute call, once we know your trade, your market and what you need. You get a clear written quote before any work starts.
Get my free quote call- Clear written quote before work starts
- Signals chosen for your trade
- Works with your mail and ads
- No long-term contract
FAQ
Frequently asked questions
Can you tell me exactly who is looking for a contractor right now?
No, and be careful with anyone who says they can for home service work. What we can do is narrow a large area down to the properties where the conditions for your kind of job have just changed.
How is this different from ideal customer data?
Ideal customer data is about who fits your work. Intent data is about when. They work best together: the right addresses, reached in the right month.
Does this work for every trade?
It works best where there is a clear trigger, like roofing after storms, HVAC at the turn of the season, or plumbing after a freeze. For steady year-round work it matters less, and we will tell you if that is your situation.
Can I call the homes you identify?
That is your decision to make. We prepare the list for mail, ads and canvassing, which reach the same doors. If you plan to phone or text, the rules that apply there are yours to follow.
What does it cost?
It depends on your area and which signals you want watched. You get a written quote after a free 30-minute call, before any work starts.
Works best together with
Free marketing plan
Find out when your market actually buys.
Tell us your trade and the towns you cover. We will show you when demand for your work rises locally and what it would take to be first.
- Where you rank today for the jobs you want
- What your competitors are doing that you aren't
- Which plan fits, and what it would cost
Rather call? 571-449-7442