Data you own
Not a lead rented from a marketplace and shared with four competitors.
A quote before work starts
In writing, after a free 30-minute call.
Built for your area
Matched to the towns you actually cover, not a whole state.
How many jobs pay for your marketing?
Before you spend a dollar on marketing, see how many jobs a month it has to bring in.
Why it matters
You are paying to reach people who will never hire you
A roofer mailing an entire ZIP code is paying to reach apartment renters and houses re-roofed last year. An HVAC company advertising to everyone within twenty miles is paying to reach new builds whose systems have a decade left. The money is not wasted because the marketing was bad. It is wasted because it reached the wrong addresses.
An ideal customer profile is just the written answer to a question you can already answer out loud: which jobs do you want more of, and what do those properties have in common? Age, type, value, equipment, neighbourhood, owner or renter. Once that is written down, it can be turned into a list.
What you get
What an ideal customer list gives a contractor
Your profile, written down
We start from your best jobs of the last two years and work out what those properties had in common. That is your profile, not a generic template.
Property-level matching
Home age, property type, ownership, estimated value, lot size and the neighbourhood itself, matched against your service area.
Commercial accounts too
For trades that want contracts rather than one-off calls: property managers, small facilities and the businesses in your area that need recurring work.
Routes, not just rows
A list sorted by street so a crew can canvass it efficiently, instead of a spreadsheet that drives them across town and back.
Audiences for your ads
The same list prepared for upload as a targeting audience, so your paid budget reaches the same addresses as your mail.
Suppression that sticks
Your current customers, the people who already told you no, and anyone you ask us to leave out are removed before delivery and stay out of later lists.
What this is for, and what it is not for
This is for reaching the right doors: direct mail, canvassing routes, ad audiences, and knowing which neighbourhoods deserve a service-area page on your website. Used that way it is one of the most efficient things a contractor can spend money on, because the cost per address drops when the addresses are chosen well.
We prepare the list for those channels. What you do with it after that is your decision, and if you plan to phone or text anyone on it, the rules that come with those channels are yours to follow. Mail, ads and canvassing are where a list like this earns its keep anyway.
- Direct mail and door hangers
- Canvassing routes your crew can actually walk
- Ad audiences that match your mail
- Which service areas deserve their own page
Why this beats buying leads
A purchased lead is rented, usually shared with three or four of your competitors, and gone the moment you stop paying. An ideal customer list is yours. You can mail it in March, mail it again in September, target it with ads, and walk it with a crew in a slow week.
It also tells you something a lead never does: whether there is enough of your kind of work in your service area to support the growth you are planning. Sometimes the honest finding is that there is not, and the right move is to widen the area or change the work you chase. We will say so.
How it works
Three steps. No guesswork.
- 1
Free strategy call
We go through your best jobs from the last two years and what those properties had in common.
- 2
Profile and count
You see the written profile and how many matching properties exist in your area, before you commit to anything.
- 3
List, routes and audiences
You get the list, sorted for canvassing and ready to upload as an ad audience.
Pricing
Priced by area and list size
This service is not part of the monthly SEO plans. Every business is different, so we price it after a free 30-minute call, once we know your trade, your market and what you need. You get a clear written quote before any work starts.
Get my free quote call- Clear written quote before work starts
- The list is yours to keep and reuse
- Your current customers removed before delivery
- No long-term contract
FAQ
Frequently asked questions
Where does the data come from?
Licensed property and business data, matched to the service area you actually cover. We will tell you on the call exactly what is available for your area and what is not, because coverage varies by county.
Can I call or text the people on the list?
The list is yours, so that is your decision. We prepare it for direct mail, ad audiences and canvassing routes, which is where it works best. If you plan to call or text, the compliance side of that sits with you.
How is this different from buying leads?
A lead is one shared contact, rented until you stop paying. This is a list of addresses that fit your work, which you own and can use as many times as you like.
What if there are not many matching properties near me?
Then you will know before you spend anything on mail, and that is useful. We will show you the count first, and if it is thin we will say so rather than sell you the list anyway.
What does it cost?
It depends on the size of your area and the list. You get a written quote after a free 30-minute call, before any work starts.
Works best together with
Free marketing plan
Find out how many of your ideal customers are nearby.
Tell us your trade and the towns you cover. We will work out what your best jobs have in common and how many matching properties are within reach.
- Where you rank today for the jobs you want
- What your competitors are doing that you aren't
- Which plan fits, and what it would cost
Rather call? 571-449-7442