High-intent keyword targeting: rank for the searches that turn into calls
Not every Google search is worth chasing. We target the searches homeowners type right before they pick up the phone, and skip the ones that only bring browsers.
Included in every plan
Not an upsell, not an add-on line on your invoice.
From $1,200 / month
Three plans, published prices, no setup fees.
No contracts
Month-to-month. Cancel any month you like.
Why it matters
More traffic isn't the goal. More calls is.
Every search has an intent behind it. Someone typing "how to fix a leaky faucet" is trying not to call a plumber. Someone typing "emergency plumber near me" is ready to hire right now.
Many agencies chase total search volume and report impressive traffic numbers that never turn into jobs. High-intent keyword targeting for contractors does the opposite: it builds your SEO around the searches where a homeowner has already decided to hire and is choosing who to call.
What we target
The 4 kinds of high-intent keywords that book jobs
- 01
Near-me searches
"Electrician near me," "HVAC company near me." The homeowner has decided to hire and is picking who to call.
- 02
Service + city searches
"Water heater replacement [city]," "roof replacement estimate [city]." A specific project, ready for quotes.
- 03
Emergency searches
"Emergency plumber [city]," "24 hour AC repair near me." Urgent problems, and callers who book fast.
- 04
Comparison searches
"Best roofer in [city]," "licensed electrician [city]." Homeowners in the final step, comparing two or three companies.
What we don't target, and why it matters
Knowing which searches to ignore is half the strategy. Chasing the wrong keywords wastes your budget and dilutes the authority your site builds where it counts.
- DIY how-to searches that attract people trying to avoid hiring
- Vanity keywords with big search volume but no buyers behind them
- Searches from outside the area you actually serve
How many keywords we target with each plan
The number of keywords decides how widely you show up across your services and neighborhoods. Starter covers 25 high-intent keywords, Intermediate 50 and Pro 100.
For most new clients, Starter is the right place to begin. It covers your core services and main city while we measure which keywords actually produce calls, then we expand from there.
How it works
Three steps. No guesswork.
- 1
Research your trade and city
We find the high-intent searches in your market and the ones your competitors already rank for.
- 2
Build around them
Your pages, Google Business Profile and content get aligned to those exact searches.
- 3
Track calls, not just rankings
We review keywords against real call volume and adjust every quarter as your market shifts.
Pricing
Every plan includes the full foundation.
- Unlimited website copy
- On-page optimization
- High-quality backlinks
- Google Business Profile management
- Clear monthly report, in English or Spanish
Month-to-month. No contracts. No setup fees.
FAQ
Frequently asked questions
What is a high-intent keyword?
A search that shows the person is ready to hire, like "plumber near me" or "roof repair [city]," as opposed to searches from people who are just learning or planning to do it themselves.
Why not target the keywords with the most searches?
Search volume doesn't equal calls. A keyword with 1,000 monthly searches and no buyers is worth less to a contractor than one with 50 searches from homeowners ready to book.
How many keywords do I need?
Most contractors start with 25 (our Starter plan), covering core services in their main city. Businesses with more services or service areas usually need 50 to 100.
How do you know a keyword is working?
We look at calls and leads by keyword, not just ranking position, and review the list every quarter. A keyword that ranks well but never produces a call gets replaced.
Works best together with
Free marketing plan
See the keywords we'd target for you.
Tell us your trade and city. We'll show you the high-intent searches your competitors rank for that you're currently missing.
- Where you rank today for the jobs you want
- What your competitors are doing that you aren't
- Which plan fits, and what it would cost
Rather call? 571-449-7442